Every so often something walks into our store that is a truly stunning piece. This is a brand new, never been shot (ok we tested it) Polaroid 690. This particular camera appears to be from the early 2000s, and made in Japan. While this is definitely a collector’s piece it doesn’t mean you shouldn’t shoot with it. By far the most accurate and refined of any of the SX-70 family it would be a shame to see this languish on your shelf.
The final and ultimate in the evolutionary line of the SX-70 camera style. As a quick refresher here is that evolution
SX-70 > SX-70 Sonar (autofocus) > SLR 680 (600 film, flash) > 690 (updated electronics).
We’ve sweetened the camera with our own modifications. One of the drawbacks to any of the Sonar equipped cameras was Polaroid’s assumption that the photographer wouldn’t ever really want to manually focus the camera. Yes, it has a manual/auto switch but there isn’t the split window viewfinder that accompanied all previous SX-70 models. This makes precise manual focus challenging at times. We have added this feature back! Now you can precisely focus this camera just like any older SX-70.
Since we needed to get into the inside of the camera to change the focus screen, we also have replaced the leather covering with a genuine black cowhide covering. Additionally, the low-quality rollers that were used with the 680/690 cameras have been replaced with older but more reliable SX-70 rollers. This camera has been updated to shoot!
A quick search on The Land List turns up a bit of historical information
“Analog metering/timing circuitry has been replaced by a 4-bit microcontroller.
NOTES: This model was originally intended as a limited-production item, but evidently turned out to be more popular than anticipated– as of 1998, it appeared that it was considered part of the regular Polaroid camera line (and had a much reduced retail price, at least in the USA). Also, the actual model designation of this camera may be simply “690” rather than “SLR 690″.
While this camera is still in production as of 2002, it is currently only available in Japan. It was discontinued from the USA and other markets in the year 2000 or so.”
This new camera kit includes:
- Polaroid 690
- Original box
- One free pack of film
All of it is in absolutely mint condition, including the box. It has never been shot, besides our tests here at the store.